Artificial intelligence is set to redefine nearly every industry, and collision repair is no exception. By 2027, AI’s progress is expected to bring significant advancements, from accelerating diagnostic accuracy to fully automating repair logistics.
Website Design A well-designed and technically sound website is critical for independent shops to attract and retain customers. According to a study by Stanford University,
UPDATED: 8/23/2021 Customers and search engines make decisions about your business every day based on ratings and reviews. If you don’t actively manage your reviews,
Whether you run digital ads or not, you’ve probably heard the term “cookies”. Cookies refer to a small piece of data used to track and
Digital marketing has numerous components, many of which can be valuable to a collision repair business in today’s world. Here at PSG, we’ve found that
Although it was never a good idea, taking your customers for granted is sure to be a death sentence if you want your business to
Although we may find ourselves reviewing 2020 and wondering in amazement how we’ve made it through, it’s time to prepare your marketing strategy for the
Editor’s Note: In this article we will be discussing SEM: SEM stands for Search Engine Marketing and refers to any paid advertisement that businesses use
2020 has been a difficult year for the collision repair industry as the COVID-19 pandemic has impacted everyone in one way or another. Although most
Working in the collision industry for over four decades, we’ve seen many marketing trends come and go. Digital marketing, however, has become a pillar of
