Body shops have been consistently using social media the incorrect way.
A recent study conducted by Phoenix Solutions Group showed that nearly 87% of collision customers compare collision facilities experiences against the non-collision brands they interact with daily. However, our same research shows that only 1% of collision customers actually choose a shop solely on their social media page.
Why the discrepancy? Body shops don’t know how to use social media correctly.
Social Media Management is more than posting photos of repaired vehicles or the office dog, but actually requires:
- Strategic understanding of the landscape and tools
- An understanding of data and how it use it
- An eye for design and photography
- Copywriting skills
…and Dedication. After all, a strategy without knowledge or commitment is about as useful as repairing a car without a repair plan and techs.
