08-08-2018: People started jumping off the Facebook bandwagon after it was revealed that Cambridge Analytica was allowed to "harvest" user data without consent from Facebook users, compromising their personal data. Others are gravitating away from social media overall for many reasons and concentrating more on things such as blogs, email newsletters and other forms of original content to attract customers.
06-19-2018: Customer expectations are changing at a rapid pace. As these expectations become increasingly more liquid, it's imperative that collision facilities focus in on enhancing the overall experience throughout the entire repair lifecycle.
06-18-2018: Any marketing strategy worth investing time and money in should include research that not only tells you where you stand as a company, but also helps you decide what to do next.
06-15-2018: During a recent webinar, Nick Schoolcraft explored the three most common causes behind unfavorable customer interactions at collision repair facilities. He also shared tactics and tools to help attendees overcome these obstacles to enhance their businesses.
06-11-2018: A recent study conducted by Phoenix Solutions Group showed that nearly 87% of collision customers compare collision facilities experiences against the non-collision brands they interact with daily. However, our same research shows that only 1% of collision customers actually choose a shop solely on their social media page.
01-092018: We are so excited to have 2018 upon us. 2017 was a challenging year for all of us at Phoenix Solutions Group, but with the dawn of a new year coupled with our tenacity to move my father's vision forward, we are thrilled to share some exciting changes with you.
06-20-2017: Phoenix Solutions Group announced, today, that Nicholas Schoolcraft will join the Phoenix Solutions Group leadership team, replacing his late father, Steve Schoolcraft, effective immediately.