The Real Problem
When it comes to collision repair, your product alone does not differentiate you from other shops in your market. It's the experience you deliver that sets you apart from your competitors. To ensure you deliver a great experience and engage with your customers you must first have engaged employees.
Engaged employees are the ones you look forward to seeing on Monday morning. They consistently demonstrate high levels of performance, emotional commitment to what they do and enthusiasm that motivates the entire organization to deliver better overall results.
Unfortunately, shop owners continue to struggle with personnel issues and poor performance as engaged employees only represent 30% of shop personnel. While some shops utilize personality assessments, they only measure the mindset of the individual, not the culture of the team. Businesses today need a strategic approach to understand shop culture and how it impacts customer engagement and business growth.
Whether it's a single location with 10 employees or a multi-shop organization operating a team structure, developing strong employee engagement will be vital to compete in the months and years ahead.