Customer Stories: Local SEO
Managing a business’s overall digital presence is often overlooked. Many think that having a website and an accurate Google listing is all they need. But in today’s digital world, that’s not enough. Understanding the latest algorithm updates along with how your customer’s search for your business are just a few things necessary to ensure your business remains at the top of search results.
In the case study below, we’ll illustrate how, by taking over a shop’s complete digital presence, we were able to increase their visibility in search results and improve their organic sales without the need to invest in Google ads or geo-fencing.
Shop A wanted to be at the top of all search rankings without spending any money on Google Ads.
Before launching an SEO campaign, PSG conducted a detailed audit of their local SEO. This audit outlined several issues with the consistency and completeness of their business information. In addition, we discovered that their website was missing schema tags, which are necessary to boost voice search SEO. We also discovered that the shop had a single focus on Google reviews, rather than having a diversified mix of reviews across the digital ecosystem. As a brick-and-mortar business, optimizing for local search is an essential part of any digital strategy, and the audit uncovered major issues that impeded their local SEO performance.
PSG developed a strategy to address the most important issues uncovered in the local SEO audit. The first solution was to take control of the information about the shop across the Internet and ensure it remains accurate & consistent across 150+ listing services. Schema tags were added to their website to help search engines better understand the content and increase local SEO relevance. PSG took over review generation and response to increase their review count and demonstrate shop engagement across multiple review sites (e.g. Yelp, Google, Facebook, and on their site).
PSG Delivered 615% Increase in clicks resulting in:
Top Spot In Search
The shop saw an 1853% increase in maintaining the top position in search. In addition, they experienced a 615% increase in clicks to their website and a 388% increase in estimate requests. These increases provided the improvements the shop was looking for, without the need to invest in ongoing search engine marketing campaigns, like digital ads.
If you’re interested in learning more about PSG’s Local SEO
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