Case Study - 2 - Shop ProfileThis shop represents a mid-size business owner who invested in marketing products as recommended by his paint company and 20 group.
He offered on-sight rental and full service mechanical. His business was dictated by a single DRP that dominated his business portfolio by 62% and provided mechanical services.
After his business analysis was conducted, major changes were introduced in the basic functionally of handling the customer, target mechanical marketing was introduced to build connectivity with the collision business, a robust internal sales model was constructed to sell to claimants and his marketing portfolio was cut by 42%.
In addition he was able to cut his tie with his largest direct repair, while achieving increased sales and profit within 2 years of deploying the plan.