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The Assessment

In today's collision environment, shops that create and maintain a powerful marketing plan will prosper while others will be stuck in debilitating marketplace battles (continued pressure on margins) while losing relevance and market share.

Developing A Collision Repair

Strategic Direction


A Guaranteed Sales Growth System

The Market Predicament

In marketing, there is a distinct difference in promoting a product that carries a strong sense of desire and purchase motivation versus a product like collision repair that has no desire and no purchase motivation.

Shops need to stop investing in marketing techniques designed for products that come with a sense of desire, as they do not yield the same results when applied to a "need" purchase like collision repair. Consideration must be given to investing in marketing solutions that match the product sold.

The Problem

Understanding The Correct Way To Market Collision Repair

Every business, regardless of size, needs a detailed marketing plan. Collision facilities are no exception.
Because collision repair is a relationship driven product, it is essential to understand how to convert current and past customer relationships into a sustainable sales growth system.
Most shops are completely unaware of their market imagine and how to impact customer's future behaviors. With no "customer memory", each repair transaction is an isolated event with absolutely no attention given to the overall return on customer equity.

The Solution

Build A 4 Step Marketing Plan That Eliminates ALL The Guess Work Out Of Growing Collision Sales

How is this possible?

By simply comprehending the ways customers make a collision purchase decision and then leveraging this vital knowledge to grow collision sales.
The ticket to ongoing financial success is to build a detailed marketing plan that is tied directly to a shop's customer base, business environment, market presence and matches the requirements of a distress purchase.

The END TO END JOURNEY

Assessment Stages
STEP 1
MARKET ASSESSMENT
  • Deploy a marketing research survey for a period of 90 to 120 days to ALL collision repair customers.

    A market assessment is then created after a statistically valid level of research (over a 12% survey response rate) has been collected.

    The analysis turns customer research into customized marketing solutions, discloses sales growth opportunities, exposes TRUE market ranking, identifies a shop's strengths, weaknesses, performance levels and much more.

    A 90 minute webinar is scheduled to present the results.
STEP 2
Build A Go Forward Strategy
  • If shop agrees to the marketing and performance improvements as outlined within the business analysis, a "go forward" 12 month marketing strategy is deployed.

    At this point all elements of the plan are initiated.

    Operational and sales improvement goals are baselined for mid year progress evaluation.

    Important Note:
    Continued surveying of the customer is optional.
STEP 3
Mid Year Evaluation
  • Approach 1 - Surveying Discontinued:
    At month 4, for a period of 60 days, customer surveys are re-deployed. Data is collected and analyzed. A mid year progress report is created.

    A webinar is scheduled to review progress after a statistically valid level of research (over a 12% survey response rate) has been collected. Adjustments to the plan, if necessary are deployed. New baseline established if required.

    Approach 2 - Surveying Continues:
    After 6 months a webinar is scheduled to review progress. Adjustments to the plan, if necessary are deployed. New baseline established if required.
STEP 4
Year End ROI Analysis
  • Approach 1 - Surveying Discontinued:
    At month 10, for a period of 60 days, customer surveys are re-deployed. Data is collected and analyzed. A mid year progress report is created.

    A webinar is scheduled to review progress after a statistically valid level of research (over a 12% survey response rate) has been collected. A year end (12 month) return on investment report is issued and reviewed.

    Approach 2 - Surveying Continues:
    A year end (12 month) return on investment report is issued and reviewed.

    In both cases a year 2 approach is examined and discussed.

The Assessment Assembles the essential Elements required
To build a successful Marketing plan.

SEE HOW PHOENIX SOLUTIONS GROUP CAN HELP

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The Assessment Brochure

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