Phoenix Solutions Group announced, today, that Nicholas Schoolcraft will join the Phoenix Solutions Group leadership team, replacing his late father, Steve Schoolcraft, effective immediately.
"Steve's extraordinary vision and leadership have positioned Phoenix Solutions Group as the collision industry's most innovative and comprehensive marketing consulting company," said Tina Biancalana, Vice President for Phoenix Solutions Group. "Steve's ambition was to build an organization that puts our clients' needs at the center of everything we do. Every Phoenix staff member can attest to this goal as being achieved."
"The Phoenix Solutions Group leadership team has complete confidence that Nick is the ideal person to further Steve's vision and legacy," added Biancalana. "Nick's background in marketing and customer experience consulting has demonstrated his remarkable talent for developing solutions that deliver results and drive customer and employee engagement. Also, his knowledge of the traditional as well as digital marketing space will be a welcome addition to the Phoenix Solutions team."
Steve Schoolcraft passed away May 19th but collaborated closely with Nick over the past five years to help position Phoenix Solutions Group as the industry thought leader it is today.
Over Nick's career, he has spent time working with Fortune 100 clients to develop marketing and customer experience strategies that deliver tangible results. In his recent role at Accenture, Nick led many customer experience transformation projects where he identified and evaluated complex customer and employee experience problems and created solutions that delivered business value, while increasing customer and employee engagement. Nick's relentless focus on delivering value for customers – while incorporating business demands into actionable strategy – has enabled him to propel significant business value through optimized processes and overall operational alignment.
Before Accenture, Nick worked for a leading national media company where he helped develop digital and traditional marketing campaigns that transformed the way advertisers interact with their customers. These marketing campaigns not only increased ROI and engagement but delivered on the expected outcomes of the organization.
About Phoenix Solutions Group
Phoenix Solutions Group is the leader in on-demand marketing solutions for the collision repair industry and experts in feedback collection. Utilizing customer insights, Phoenix Solutions develops marketing strategies that address the needs of consumers while providing collision repair facilities the necessary tools to increase sales and referrals through improvements throughout the entire collision repair experience. Since 1989, Phoenix Solutions Group has dedicated itself to providing collision repair shops with the most accurate and detailed understanding of their market through rich consumer insights, easy-to-follow reporting, clear and concise communications and innovative, measurable marketing solutions.