How does it work?
The 2 Step Process
Name Recall Optimization (NRO) is the process of effectively connecting to the memory of a past repair customer. It has two distinct parts:
Memory EncodingMemory encoding is a fancy way of explaining how a repair customer records the information from the repair experience within their memory and how your shop's name is stored for future recall.
Memory RetrievableMemory retrieval is the direct result of effectively “linking” your shop’s name to keywords (accident, body shop, insurance) within the customer’s memory. Exactly like SEO functions for the internet, this ensures that when the opportunity presents itself through peer-to-peer conversations, your shop’s name is presented as the ideal referral source.
Search engines use complex mathematical algorithms to guess which websites a user seeks. Name Recall Optimization (NRO) uses the complex nature of consumer memory development in the very same way, making sure your shop name is recalled.