We are so excited to have 2018 upon us. 2017 was a challenging year for all of us at Phoenix Solutions Group, but with the dawn of a new year coupled with our tenacity to move my father's vision forward, we are thrilled to share some exciting changes with you. Although Steve's physical presence is absent, his enthusiasm to deliver the best possible solutions for our clients continues to live deep within everyone at PSG. It's this drive and determination that has propelled us to focus on enhancing every aspect of our business. For the past several months, the entire PSG team has been working hard to improve our existing products, while developing future solutions that will meet the needs of the industry's changing landscape - but most importantly, meet the needs of our partners.
While our commitment to personalized marketing solutions will never waiver, we are enriching the marketing options at your disposal. In that respect, we recognize the prevalence that social media plays in your marketing and have developed a series of solutions that will allow you to utilize social media and SEO correctly to maximum profitability. Social media is only beneficial when the content is relevant to its followers (not through generic, recycled content about cars). Through the insights gained from your customers via our survey, you can ensure that your social media provides relevant and engaging content that will solidify your place in the market and bring in new customers.
Secondly, we have heard loud and clear the need to help train and engage your employees. As employee engagement is crucial to delivering an exceptional customer experience, we have invested in a solution that will incorporate the research gathered from your customers to develop dynamic online learning and training for your employees. This training will be individually tailored to each shop, and will be directly related to the metrics we report to you monthly. Helping you better understand the data we supply as well as providing your employees with tactics and training on how to improve performance metrics are vital priorities to PSG. We are currently testing this solution and plan to have it available to clients within the 2nd quarter of 2018.
Lastly, we will focus on strengthening our core marketing solutions via a new robust suite of products that will align with the needs of your customers. Toward the end of 2018, we will offer the ability to dynamically alter your post repair follow up letters to address the needs of your customers more directly. Additionally, we will allow more freedom in choosing the type of messages you send to customers - ultimately enabling a more personalized experience for you and your customers.
In addition to the new and enhanced products, we plan to offer all of our clients the ability to transmit data directly from your management system to us, removing the need to export, fax or email customer information.
Our plan for 2018 is transformation, and we couldn't be more excited for what we have in store. Tina, myself and the entire PSG team are delighted to have you along for the ride, and we can't wait for the days to follow.
From all of us here, we wish you a happy and prosperous 2018.