Case Study - 1 - Shop ProfileThis shop represents the classic 8 store MSO scenario, where exponential growth for 12 years was followed by 3 years of flat-lined sales growth.
They invested in every type of traditional impulse marketing products available and focused only on building direct repair and dealership relationships.
After their business analysis was conducted, quarterly on-sight training for the entire team was conducted, customized to the factors that were deteriorating brand awareness.
In addition, reallocation of their marketing portfolio was executed, reducing the marking investment by over 63%. Leadership training for shop management team was performed semi-annually with monthly “Market Dashboard” reviews performed.
Customized marketing and advanced reporting were developed to manage loyalty development and agent sales strategies were initiated